Falk, J. H. (2006). Understanding Museum Visitors’ Motivations and Learning.
According to noted museum studies scholar John Falk, visitors' identities, motivations and learning are deeply intertwined. All individuals enact multiple identities, many of which are situational and fluidly constructed in response to a social and physical context. Identity influences motivations, which in turn directly influence behavior and learning.
Visitors to museums tend to enact one or various combinations of five museum-specific identities, described in the above article: explorer; facilitator; professional/hobbyist; experience seeker; and spiritual pilgrim (aka "the recharger").
The above reading is a summary of the Museum Visitor Experience Model based on a conference presentation John gave in Denmark. If you'd prefer to read the longer, published article with further description of the identity categories see:
Falk, J. H. (2006). The impact of visit motivation on learning: Using identity as a construct to understand the visitor experience. Curator, 49(2), 151-166.
Post a reflection in the blog comment section below responding to Falk’s five categories of identity-related visitor motivations.